Eighty percent of the marketing of your home is done at the time we decide at what price we will list your home. If you are unwilling to list your home at, or just above current market value, you are better served not to put it on the market at all.

Time

Chances are your home will sell at its fair market value. Pricing it realistically at the outset simply increases the likelihood of a timely sale with less inconvenience and greater monetary return.

Competition

Buyers educate themselves by viewing many homes. They know what is a fair price. If they don't, their agent will tell them if a home is overpriced. If your home is not competitive in value with those that they have seen, it will not sell. Buyers typically look at homes within a $10,000 range. If your home is not priced within the correct range, it is very likely it will not be exposed to its potential or targeted buyers.

Reputation

Overpricing causes most homes to remain on the market too long. Buyers, aware of a long exposure period, are often hesitant to make an offer because they fear “something is wrong” with the house. Often, homes that are on the market for a long time eventually sell for less than their fair market value.

Inconvenience

If overpricing keeps your home from selling promptly, you can end up owning two homes – the one you’ve already purchased and the one you are trying to sell. This can prove costly and worrisome, as well as inconvenient.